Geoffrey Royce Rojas (born May 11, 1989), known by his stage name Prince Royce, is an American singer-songwriter and record producer from Bronx, New York. At an early age, Royce took an interest in music and into his teenage years, began experimenting with music and writing poetry. By age nineteen, Royce met Andrés Hidalgo, who became his manager. Hidalgo later introduced Royce to Sergio George, who immediately signed him to his label after hearing three of his demos.

In March 2010, he released his eponymous debut studio album, which generated two commercially successful singles, "Stand by Me" and "Corazón Sin Cara". Both songs reached number-one on the Billboard Tropical Songs chart while "Corazón Sin Cara" reached number-one on the US Hot Latin Songs chart. The album itself reached number-one on the US Billboard Latin Albums and Tropical Albums charts. He also received three awards at the Billboard Latin Music Awards in 2011, which included Tropical Album of the Year for Prince Royce. Prince Royce was listed as one of the 50 Most Beautiful on the People en Español Magazine 2011 issue. On April 10, 2012, Royce released his second studio album, Phase II. In November 2012, Royce released a compilation album entitled "#1's", a collection of his hits thus far.