The 69 Eyes are a multi-platinum selling Finnish rock band. They are currently signed to EMI Finland. The band's albums are now distributed worldwide. The End Records acts as the band's official North American distributor, as Nuclear Blast Records provides distribution in Mainland Europe, Ireland and the UK. Australia will be handled by AmpHead Music. All Asian and Latin American releases are handled by EMI affiliates.

Initially, The 69 Eyes' music style was of glam metal and sleaze rock, influenced by acts such as Mötley Crüe and Hanoi Rocks. However, they began to incorporate more influence from gothic rock bands such as The Mission and, The Cult and The Sisters of Mercy. Their sound was described as a mix of the gloominess of gothic rock with guitar-powered rock'n'roll. Their music continued to show further influence from other rock artists such as The Doors, Elvis Presley, and Billy Idol as well as vampire films and literature. The term "goth 'n roll" is used by fans to describe their style. They are often described as a dark rock band, a term which the band has embraced. In recent times, with the release of Back in Blood The 69 Eyes have moved back to a more guitar based sound, although gothic imagery and lyrical themes remain forefront in their style.