Ferro's interest in music was born when he received a toy keyboard as a present, which was used to compose his first songs when he was seven. He later started taking guitar and piano classes at a local conservatory of music. When he was 16 years-old, he joined a gospel choir and during the same years, he started performing in piano bars and karaoke contests. In 1997, Ferro participated in the "Accademia della Canzone di Sanremo", a music contest created with the purpose to choose the contestants of the Sanremo Music Festival, but was eliminated during the first stage of the competition. The following year, Ferro participated again in the same contest, and despite being chosen as one of the 12 finalists, he did not make it to win the competition.

However, during the selections, Ferro met music producers Alberto Salerno and Mara Maionchi, and started to collaborate with them. In 1999 Ferro also toured throughout Italy as a back vocalist with the Italian hip hop band Sottotono.