Adidja Palmer (born 7 January 1976) better known as Vybz Kartel, is a Jamaican dancehall artist, songwriter and businessman. His singles include "Turn & Wine" and "Jeans & Fitted". Adidja Palmer began his career as a teenager in 1993 with his first recording "Love Fat Woman", released on Alvin Reid's label "One Heart", using the moniker "Adi Banton", a homage to Buju Banton. Palmer was later part of the three-member group "Vybez Kartel", keeping the slightly altered name after group split up, and became a protege of Bounty Killer, for whom he claims to have written nearly 30 songs, including "Gal Clown". He rose to prominence in 2003 after a string of hits in Jamaica.

The year culminated in a pre-planned on-stage clash with Ninjaman at the annual dancehall festival Sting in Kartel's hometown of Portmore. The clash turned violent when Kartel's crewmembers, as well as Kartel himself, threw punches and assaulted Ninjaman onstage.

While Kartel's manager initially blamed Ninjaman for the fracas, Kartel himself quickly apologised to Ninjaman and Sting organizers for the fracas. Four days after the incident, the two artists appeared before the press to announce a settlement of their differences and to end any animosity.

He established his own label Adidjahiem/Notnice Records with his business partner and producer Ainsley "Notnice" Morris. In 2010, he released his album Pon Di Gaza 2.

0 on Adidjahiem/Notnice Records in collaboration with Tads Record Inc. In Spring 2011, Vybz Kartel released an album entitled 'Kingston Story' with Brooklyn hip hop/electro producer Dre Skull.

Kartel has worked on collaborations and remixes with hip hop and R&B musicians Jay-Z, Rihanna, Missy Elliott, Busta Rhymes, M. I.

A, Pharrell, Kardinal Offishall, Akon, Jim Jones, Lil Wayne and Eminem.