"Bloodbound" are a Swedish power metal band. In the summer of 2004 the two long-time friends Tomas Olsson and Fredrik Bergh decided to go back to their musical roots and start a metal band, they formed bloodbound, the band has also included Michael Bormann (Jaded Heart), Urban breed (Tad Morose) and Pelle Åkerlind (Morgana Lefay). Despite the band's apparent black metal image (the band members have worn make-up in the "corpse paint" style in the promotional photos on their albums and Web site, and during some live shows, Bloodbound's music does not fit into the black metal category. Instead, it is more similar in style to power metal bands such as Helloween and Iron Maiden, although the lyrics sometimes approach darker subjects.